/* Dedicated Performance Marketing page · light portfolio design · 2026-11-06 */
.pm-page{color:#1e2d42;overflow:hidden}.pm-page *{box-sizing:border-box}.pm-page h1,.pm-page h2,.pm-page h3,.pm-page p{margin:0}.pm-page .container{max-width:1170px;margin:0 auto;padding:0 28px}
.pm-breadcrumbs{padding:24px 0 22px;font-size:12px}.pm-breadcrumbs a{color:#3a5397;text-decoration:none}.pm-breadcrumbs span[aria-current]{color:#52617b;font-weight:750}
.pm-kicker{color:#3756a7;font-weight:900;font-size:11px;letter-spacing:.14em}.pm-hero{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.01fr);align-items:center;gap:44px;padding:26px 0 72px}
.pm-hero h1{font:800 clamp(40px,4.7vw,67px)/1.085 Manrope,'DM Sans',sans-serif;letter-spacing:-.06em;color:#17243c;margin:20px 0 23px}.pm-hero h1 em{font-style:normal;color:#3555bc}
.pm-lede{font-size:16px;line-height:1.85;color:#3e4d65}.pm-subs{margin-top:17px!important;font-size:12px;line-height:1.8;font-weight:650;color:#41516a}
.pm-actions{display:flex;flex-wrap:wrap;gap:11px;margin-top:29px}.pm-button{display:inline-flex;justify-content:center;align-items:center;gap:16px;min-height:48px;padding:12px 20px;border-radius:9px;font:800 13px/1.3 Manrope,'DM Sans',sans-serif;transition:transform .17s,background-color .17s,border-color .17s;text-decoration:none}.pm-button:hover{transform:translateY(-2px)}
.pm-primary{color:#fff;background:#2e4ac0;border:1px solid #2e4ac0;box-shadow:0 10px 22px #2945b52b}.pm-primary:hover{color:#fff;background:#263c9a}.pm-secondary{border:1px solid #b9c5d9;color:#243c70;background:#fff}.pm-secondary:hover{border-color:#4764bb;color:#243c70}
.pm-trust{display:flex;flex-wrap:wrap;gap:9px 17px;margin-top:29px}.pm-trust span{font-size:10px;font-weight:750;color:#52617b}.pm-trust span::before{content:'✓';font-weight:900;color:#04876f;margin-right:6px}
.pm-hero-art{background:#101f36;border-radius:16px;overflow:hidden;border:1px solid #2d4666;box-shadow:0 20px 56px #162d5342}
.pm-art-label,.pm-art-foot{display:flex;align-items:center;gap:10px;justify-content:space-between;color:#cfddf2;padding:14px 17px;font-weight:750;font-size:10px;letter-spacing:.12em;line-height:1.5}
.pm-art-light{flex:none;width:8px;height:8px;border-radius:50%;background:#3bdcba}.pm-art-dots{color:#7191b3;letter-spacing:3px;margin-left:auto;font-size:9px}
.pm-hero-art img{width:100%;height:auto;display:block;aspect-ratio:1440/950}.pm-art-foot{letter-spacing:0;border-top:1px solid #304764}.pm-art-foot span:last-child{color:#8da9c8;font-size:9px;text-align:right}
.pm-strip{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));background:#fff;border:1px solid #dfe5ef;border-radius:11px;margin-bottom:78px;box-shadow:0 10px 34px #1b2c4c0b}.pm-strip>div{padding:21px 25px;display:grid;gap:5px}.pm-strip>div+div{border-left:1px solid #e2e7f0}.pm-strip strong{font:800 13px Manrope,'DM Sans',sans-serif;color:#233552}.pm-strip span{font-size:12px;color:#5c6d87}
.pm-section{padding:80px 0}.pm-muted{background:#f4f7fb;border-block:1px solid #e8edf4}.pm-heading{max-width:765px;margin-bottom:34px}.pm-heading h2{font:800 clamp(27px,3.1vw,41px)/1.23 Manrope,'DM Sans',sans-serif;color:#1d2d48;letter-spacing:-.042em;margin:13px 0}.pm-heading>p:last-child{font-size:14px;color:#52637c;line-height:1.85}
.pm-grid{display:grid;gap:16px}.pm-grid3{grid-template-columns:repeat(3,minmax(0,1fr))}.pm-grid4{grid-template-columns:repeat(4,minmax(0,1fr))}
.pm-service{position:relative;display:flex;flex-direction:column;gap:14px;min-height:260px;padding:24px;border-radius:12px;background:#fff;border:1px solid #dde5f0;box-shadow:0 9px 20px #162c4706}
.pm-number{color:#4364ab;letter-spacing:.12em;font-size:10px;font-weight:900}.pm-service h3{font:800 18px/1.4 Manrope,'DM Sans',sans-serif;color:#223452;letter-spacing:-.03em}.pm-service p{font-size:13px;line-height:1.8;color:#51637e}.pm-tags{font-size:10px;color:#30538e;font-weight:850;margin-top:auto;line-height:1.6}
.pm-steps{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:10px;list-style:none;padding:0;margin:0}
.pm-steps li{position:relative;min-height:153px;display:grid;align-content:start;gap:10px;padding:21px 16px;background:#f6f8fc;border:1px solid #e0e7f1;border-radius:11px}.pm-steps li:not(:last-child)::after{content:'→';position:absolute;z-index:2;right:-15px;top:43%;color:#2c53bc;font-size:22px;font-weight:900}
.pm-steps li>span{color:#3159af;font-size:10px;font-weight:900;letter-spacing:.12em}.pm-steps strong{font:800 13px/1.4 Manrope,'DM Sans',sans-serif;color:#2a3a59}.pm-steps small{font-size:11px;line-height:1.6;color:#53657d}
.pm-explainer{border-left:3px solid #3959b5;border-radius:7px;background:#f1f5fb;margin-top:25px!important;padding:17px 21px;font-size:13px;line-height:1.85;color:#485b78}.pm-explainer strong{color:#2c477c}
.pm-dark{background:#16263d;color:#fff}.pm-dark .pm-heading h2{color:#fff}.pm-dark .pm-kicker{color:#a2c6ff}.pm-dark .pm-heading>p:last-child{color:#c0cfe0}
.pm-case{display:grid;grid-template-columns:1.25fr .85fr;gap:19px}.pm-case-main,.pm-case-side{padding:30px;border:1px solid #405774;background:#203650;border-radius:12px}
.pm-case-pill{display:inline-block;font-size:10px;letter-spacing:.09em;color:#c4dfff;border:1px solid #567394;padding:7px 11px;border-radius:6px;font-weight:800}
.pm-case-main h3{font:800 23px/1.35 Manrope,'DM Sans',sans-serif;color:#fff;margin:20px 0 13px}.pm-case-main>p{font-size:13px;color:#ccd8e7;line-height:1.8}
.pm-case-main ul{padding-left:20px;display:grid;gap:11px;margin:19px 0}.pm-case-main li{font-size:13px;line-height:1.7;color:#d0dced}.pm-case-main li strong{color:#fff}
.pm-case-main .pm-evidence{font-size:11px;border-top:1px solid #49617d;padding-top:18px;color:#bdcfe1}.pm-case-side h3{font:800 19px Manrope,'DM Sans',sans-serif;color:white;margin:16px 0 22px}
.pm-case-side ul{list-style:none;padding:0;margin:0 0 27px;display:grid;gap:17px}.pm-case-side li{font-size:13px;line-height:1.55;color:#e2ecf7;display:flex;align-items:start;gap:12px}.pm-case-side li span{color:#55d2b2;font-weight:900}
.pm-case-side>a{color:#b9ddff;border-bottom:1px solid #779ac1;padding-bottom:6px;text-decoration:none;font-size:12px;font-weight:850}
.pm-tool{background:#fff;border:1px solid #e0e7f1;border-radius:12px;padding:25px;min-height:222px}.pm-tool>span,.pm-phase>span{font-size:10px;letter-spacing:.12em;font-weight:900;color:#375eaa}
.pm-tool h3{font:800 18px Manrope,'DM Sans',sans-serif;color:#253958;margin:14px 0 19px}.pm-pills{display:flex;gap:8px;flex-wrap:wrap}.pm-pills span{font-size:11px;color:#334d76;font-weight:750;display:inline-block;padding:8px 10px;border-radius:6px;background:#f3f7fc;border:1px solid #dbe5f2}
.pm-clarify{font-size:12px;color:#455570;margin-top:18px!important;line-height:1.7}
.pm-phase{background:#fff;border:1px solid #dde5ef;padding:22px;border-radius:11px}.pm-phase h3{font:800 15px Manrope,'DM Sans',sans-serif;color:#273955;margin:15px 0 10px}.pm-phase p{color:#566780;font-size:12px;line-height:1.8}
.pm-faq{display:grid;gap:10px;max-width:920px}.pm-faq details{border:1px solid #dce4ef;background:white;border-radius:9px;padding:0 19px}
.pm-faq summary{font:800 14px/1.45 Manrope,'DM Sans',sans-serif;color:#253955;list-style:none;padding:19px 30px 19px 0;cursor:pointer;position:relative}
.pm-faq summary::-webkit-details-marker{display:none}.pm-faq summary::after{content:'+';position:absolute;right:0;top:13px;color:#3655b0;font-size:24px}.pm-faq details[open] summary::after{content:'−'}
.pm-faq details p{padding:15px 0 21px;border-top:1px solid #e4eaf2;color:#52637b;font-size:13px;line-height:1.85}
.pm-cta-section{padding:20px 0 92px}.pm-cta{background:linear-gradient(120deg,#223659,#314bc0);padding:37px 40px;border-radius:15px;color:white;display:grid;grid-template-columns:1fr 240px;gap:40px;align-items:center}
.pm-cta .pm-kicker{color:#c4dcff}.pm-cta h2{font:800 clamp(24px,3vw,36px)/1.2 Manrope,'DM Sans',sans-serif;color:#fff;margin:13px 0}.pm-cta p:last-child{font-size:13px;color:#e1eafa;line-height:1.8}
.pm-cta-actions{display:grid;gap:10px}.pm-cta-primary{background:#fff;color:#263b8a}.pm-cta-primary:hover{color:#20326b}.pm-cta-outline{background:transparent;border:1px solid #b4c7f2;color:white}.pm-cta-outline:hover{color:white}
.pm-cta-actions>span{font-size:10px;text-align:center;color:#d3e1f8}.pm-cta-actions>span a{color:white;text-decoration:underline}
@media(max-width:1050px){.pm-hero{grid-template-columns:1fr;gap:26px}.pm-hero-art{max-width:720px}.pm-grid3{grid-template-columns:repeat(2,minmax(0,1fr))}.pm-steps{grid-template-columns:repeat(3,minmax(0,1fr))}.pm-steps li:nth-child(3)::after{display:none}}
@media(max-width:740px){.pm-page .container{padding:0 20px}.pm-hero{padding:18px 0 45px}.pm-hero h1{font-size:clamp(38px,8.5vw,56px)}.pm-lede{font-size:14px}.pm-art-foot{flex-wrap:wrap}.pm-strip{grid-template-columns:1fr;margin-bottom:55px}.pm-strip>div{padding:15px 19px}.pm-strip>div+div{border-left:0;border-top:1px solid #e2e7f0}
.pm-section{padding:59px 0}.pm-grid3,.pm-grid4,.pm-case,.pm-steps,.pm-cta{grid-template-columns:1fr}.pm-service{min-height:0}.pm-steps li{min-height:0;padding:17px 20px}.pm-steps li:not(:last-child)::after{content:'↓';right:auto;left:50%;top:auto;bottom:-15px}.pm-steps li:nth-child(3)::after{display:block}.pm-case-main,.pm-case-side{padding:23px}.pm-cta{padding:27px 23px;gap:25px}.pm-cta-section{padding-top:0}}
@media(max-width:420px){.pm-page .container{padding-inline:17px}.pm-hero h1{font-size:37px}.pm-actions{flex-direction:column}.pm-actions .pm-button{width:100%}.pm-hero .pm-trust{gap:7px 13px}.pm-art-label{font-size:9px}.pm-heading h2{font-size:26px}}
@media(prefers-reduced-motion:reduce){.pm-page *{transition:none!important}}

/* Global performance marketing portfolio expansion - v2 */
.pm-v2-level{border-left:4px solid #2e53b8;background:#edf3ff;border-radius:8px;padding:18px 22px;margin:28px 0 18px}
.pm-v2-level strong{font:800 14px/1.5 Manrope,'DM Sans',sans-serif;color:#233e79}
.pm-v2-level p{margin:7px 0 0!important;font-size:12px;line-height:1.8;color:#4a5e7a}
.pm-v2-other{margin-top:34px;background:#f4f7fb;border-left-color:#8b9cba}
.pm-v2-grid{gap:16px}.pm-v2-grid .pm-tool{min-height:0}
.pm-v2-grid .pm-tool h3{margin:10px 0}
.pm-v2-grid .pm-tool .pm-v2-desc{font-size:12px;color:#52647c;line-height:1.7;margin:0 0 19px}
.pm-v2-grid .pm-pills{gap:7px}.pm-v2-grid .pm-pills span{font-size:10.5px;padding:7px 9px}
.pm-v2-panels{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;margin-top:28px}
.pm-v2-panels article{background:#f5f8fd;border:1px solid #dce5f2;border-radius:12px;padding:24px}
.pm-v2-panels h3{font:800 17px/1.4 Manrope,'DM Sans',sans-serif;color:#263b5e;margin:11px 0}
.pm-v2-panels article>p:last-child{color:#52647c;font-size:13px;line-height:1.8}
.pm-v2-offer{display:flex;align-items:center;justify-content:space-between;gap:28px;background:#edf3ff;border:1px solid #d3def3;border-radius:12px;padding:24px;margin-top:24px}
.pm-v2-offer strong{display:block;color:#263f78;font:800 16px/1.4 Manrope,'DM Sans',sans-serif}
.pm-v2-offer p{color:#516581;font-size:12px;line-height:1.75;margin:9px 0 0}
.pm-v2-offer .pm-button{white-space:nowrap;flex:none}
@media(max-width:720px){.pm-v2-panels{grid-template-columns:1fr}.pm-v2-offer{display:grid;padding:21px}.pm-v2-offer .pm-button{white-space:normal;width:100%}.pm-v2-grid .pm-tool{padding:21px}}

/* Categorized advertising, affiliate tracking and partner network directory v3 */
.pm-v3-category{margin-top:32px}
.pm-v3-section-head{display:flex;align-items:start;gap:15px;padding-bottom:18px;margin-bottom:17px;border-bottom:1px solid #dce5f1}
.pm-v3-section-head h3{font:800 clamp(19px,2.4vw,25px)/1.3 Manrope,'DM Sans',sans-serif;color:#233b64;letter-spacing:-.025em}
.pm-v3-section-head p{font-size:12px;color:#556781;line-height:1.7;margin:8px 0 0}
.pm-v3-marker{display:flex;align-items:center;justify-content:center;flex:none;width:34px;height:34px;border-radius:9px;background:#e8effe;color:#345bb8;font-size:11px;font-weight:900}
.pm-v3-card{min-height:0!important;padding:22px 22px 24px}
.pm-v3-card h3{font-size:16px;line-height:1.5;margin:10px 0 20px}
.pm-v3-card .pm-pills{gap:7px}.pm-v3-card .pm-pills span{font-size:11px;padding:8px 10px}
.pm-v3-category+.pm-v3-category{padding-top:24px}
@media(max-width:740px){.pm-v3-section-head{gap:11px}.pm-v3-card{padding:20px}.pm-v3-category{margin-top:24px}}