Media planning & growth strategy
Audience/GEO research, acquisition economics, channel suitability, budget allocation, testing plans and realistic KPIs.
PERFORMANCE MARKETING / SPECIALIZATION
I help businesses and affiliate teams build better acquisition systems—connecting paid media strategy, affiliate campaigns, conversion-ready funnels, independent tracking, analytics and ROI-led optimization.
Paid Acquisition · Affiliate Operations · Multi-Platform Attribution · CRO · ROI / ROAS Optimization
01 / FULL-SPECTRUM PERFORMANCE MARKETING
One connected service scope—from business objectives and campaign economics to accurate attribution and measurable action.
Audience/GEO research, acquisition economics, channel suitability, budget allocation, testing plans and realistic KPIs.
Campaign structure, creative and placement configuration, bidding, pacing, targeting, exclusions and policy-aware launch reviews.
CPA, CPL, CPS, PPS, SOI/DOI and RevShare models; affiliate campaign routing, tracking parameters, network reporting and payout checks.
Click IDs, URL macros, tracking domains, redirect paths, server-to-server postbacks, first-party events, tags and API-based attribution.
Prelander and landing-page development, mobile UX, creative-message match, A/B splits, form/checkout QA and friction analysis.
Source/zone/creative reporting, spend versus payout reconciliation, CPA/EPC/CVR/CTR, ROI and ROAS dashboards.
Traffic suitability, zone-level assessment, whitelists/blacklists, suspicious traffic reviews and clear loss thresholds.
Bid and budget adjustments, creative variants, audience segmentation, winning-source expansion, stop-loss rules and performance reviews.
Connect websites, trackers, ads, analytics, CRM and event APIs with testable data flows and repeatable reporting processes.
02 / TRACKING ARCHITECTURE
Use independent affiliate trackers, first-party analytics, server-side conversion APIs and CRM events where appropriate. Validate each handoff, not just the final report.
TECHNICAL CONFIGURATION
Tracking-link and domain architecture, click-ID persistence, macro mapping, traffic source templates, payout/currency handling, first-party event setup, server-side callbacks, consent-aware signals, deduplication and reconciliation.
QUALITY CONTROL
Verify test clicks, redirects, offer parameters, landing variants, pixel events, postback status, advertiser data, attribution windows, source/zone values, timestamps and anomalous reporting differences.
Tracker-independent by design. BeMob and S2S campaign workflows are examples of documented practical work. Voluum, RedTrack, Binom, Keitaro and others are separate software options to assess based on project requirements and current provider integrations.
03 / ANONYMIZED WORKFLOW
This is an example of the process I can implement, not a public claim of audited campaign profit.
Connect paid traffic, landing-page experiments, conversion events and source-level reporting into a setup that can be checked before optimization.
Actual dashboards, advertiser identifiers and campaign-level conversion records are not disclosed. No ROI uplift or revenue figure is claimed without publishable evidence.
04 / GLOBAL PERFORMANCE MARKETING PLATFORM DIRECTORY
From media buying and partner networks to attribution, tracking and analytics: a categorized view of the software ecosystem used across modern performance marketing. Platform fit is evaluated against objectives, access, restrictions and technical requirements.
Examples of paid traffic, affiliate offer workflows and tracking tasks that can be discussed from practical experience. Private accounts, client results and credentials are not published.
Real operational areas described in this portfolio, with client records kept private.
Documented offer-network workflows, click IDs, postback QA and attribution checks.
Names below are a vendor and network directory—not claims of certification, official partnerships or hands-on mastery of every platform. Provider suitability, compliance and integration access must be verified.
Major paid search, social, native, push, pop, display and specialized ad-inventory options.
Affiliate trackers, hosted tracking tools, analytics suites and conversion-event integrations.
Partnership programs, CPA/CPL networks and specialized offer ecosystems organized by business model.
Share the provider, campaign objectives and current system. I can review the latest vendor documentation and define a realistic campaign, tracking or integration scope.
ShareASale is a legacy name within Awin: its standalone platform closed in October 2025. Other brand names and service availability may change. All campaigns depend on provider policies, traffic quality, verified reporting and account authorization. Profits and approvals are not guaranteed.
05 / HOW I WORK
Review existing campaign setup, business goals, budget, traffic restrictions and baseline data.
Set up traffic links, campaign macros, landing routes, postbacks and consent-aware events.
Validate event flow and cost mapping; document discrepancies and repair tracking gaps.
Make measured adjustments to placements, creative, bids and landing paths.
06 / FREQUENT QUESTIONS
No. Affiliate paid traffic is a focus, but conversion tracking and campaign analysis can support appropriate e-commerce and lead-generation projects too.
Yes. I can start with a read-only audit of tracking links, macros, events, landing routes and postbacks before proposing changes.
No. Results depend on the offer, traffic, competition, budget and conversion funnel. I provide traceable measurement, careful tests and informed optimization decisions.
Campaign credentials, advertiser data and sensitive account records are not published. Verified and appropriately redacted examples may be discussed when permission allows.
Yes. My full-stack background lets me work across the advertising link, landing experience, conversion callback and reporting flow.
LET'S TALK RESULTS YOU CAN MEASURE
Tell me your business goals, target markets, advertising channels, affiliate offers and current marketing stack. I can help with campaign strategy, measurement, funnel improvement and performance analysis.